HOW EXCITEMENT STARTED
THE GECO STORY
Behind every success story is an innovative and active founding spirit! Today, GECO can look back on more than 130 years of expertise in the field of sporting and hunting ammunition. A time in which a small trader with a start-up mentality unerringly became a world-renowned brand.
ABOUT US
NEW LOOK, TRADITIONAL FEEL
GECO has epitomised innovative development and growth since the company was founded by Gustav Genschow back in 1887. What began as a wholesaler for firearms and ammunition quickly evolved into a flourishing business. Today, GECO ammunition is manufactured according to the strictest quality controls at sites in Germany, Switzerland, Sweden and Hungary.
Our patron, Genschow, would no doubt be proud – and rightly so. His guiding principle of “quality products in the service of hunting and sport” remains firmly embedded in the brand’s DNA. GECO is the brand that inspires and gives confidence to both young and experienced hunters and marksmen.
A MORE THAN 130 YEARS OLD START-UP
THE HISTORY
25 August 1887: Founding of the firm Gustav Genschow & Co. based on the guiding principle of “delivering exclusively to retailers”. Founder is the eponymous Gustav Genschow from Stralsund
1899: Investment in Durlach-based weapons and ammunition factory in Baden, Germany
1903: Acquisition of Durlach-based Zündhütchen- und Patronenfabrik GmbH
1906: Merger of the two companies into the firm Gustav Genschow & Co. and formation of the first establishment in Cologne.
1912: Establishment of a specialised subsidiary company in Vienna responsible for exports to Austria-Hungary and the Balkans.
1921: Formation of another establishment in Königsberg/Prussia and re-establishment of the sales divisions in Frankfurt am Main and Nuremberg.
1924: Takeover of production facilities at Deutsche Werke AG. This was the only specialist factory in Germany for small-bore firearms. International business revenues were booming, including in South America. Genschow pistol cartridges were used by the police in nearly every country in South America.
1927/28: Conclusion of a syndicate agreement with RWS, or rather Dynamit AG, formerly known as Alfred Nobel & Co., the largest munitions factory in Nuremberg. Production of rimfire and Flobert cartridges, revolver cartridges, metal cases, percussion caps and airgun pellets at the plants in Fürth/Stadeln and Nuremberg.
1940: Death of the company’s founder, Gustav Genschow
1952: Resumption of production of hunting and sports ammunition (airgun pellets, shotgun shells; from 1957 pistols/revolvers as well)
1963: Transfer of ownership in all factory facilities owned by Genschow & Co. AG to Sprengstoff- und Munitionsfabrik Dynamit Nobel AG
1966/67: Merger of the GECO, Rottweil and RWS brands under the umbrella Dynamit Nobel AG
1972: Relocation of the business from Durlach near Karlsruhe to Fürth/Stadeln
2002: Takeover of Dynamit Nobel AG by Swiss technology group RUAG
2022: Effective July 31, 2022, Beretta Holding S.A. successfully completed the acquisition of 100% of the shares of the Swiss state holding RUAG Ammotec Group. GECO thus complements Beretta Holding's existing portfolio of premium brands.
GECO comprises a broad product range of hunting and sporting ammunition as well as a selection of optics products. GECO offers hunters and sport shooters worldwide proven, reliable quality at a fair price.
