HOW EXCITEMENT STARTED
THE GECO STORY
Behind every success story is an innovative and active founding spirit! Today, GECO can look back on more than 130 years of expertise in the field of sporting and hunting ammunition. A time in which a small trader with a start-up mentality unerringly became a world-renowned brand.
GECO – Brand, Commitment, Responsibility
GECO supplies high-performance ammunition for ethical hunting and ambitious shooting sports. Our versatile portfolio includes precision-manufactured cartridges and high-quality components for the most demanding requirements, including proven and innovative bullets and dimensionally stable cases. This product diversity is aimed equally at passionate hunters, ambitious sport shooters and performance-oriented reloaders.
In short: GECO is “WHERE EXCITEMENT STARTS”
Our products stand for uncompromising quality, German manufacturing precision and technical reliability, regardless of weather, calibre or discipline. Whether on the stalk, in training or in competition: GECO delivers function with responsibility. With a focus on sustainable technological innovations, we develop functional, top-quality products with conviction, technical depth and ethical clarity.
‘Technology that hits the mark. Responsibility that makes a difference!’
GECO is the gateway to the fascinating world of shooting sports and hunting.
Especially for novice hunters, but also for cost-conscious advanced hunters who value well-designed solutions and reliable performance. Our ammunition is characterised by practical loads, lead-free options and legally compliant effectiveness, ideal for training and sustainable hunting. At the same time, we provide ambitious sport shooters with the tools they need to shoot better, train more efficiently and scale their performance.
We believe that precision is not a luxury. It is a prerequisite.
Our market profile
GECO is firmly rooted in German-speaking countries and at the same time has a broad international presence, with an active market presence in over 50 countries on all continents. In Europe, North and South America, we are represented by high-performance specialist dealers and digital platforms. Our products are also successfully traded in South Africa, New Zealand, Brazil and parts of Asia.
Many specialist retailers stock GECO as part of their regular range – from hunting supplies to competition centres.
We are recording sustained growth, particularly in the dynamically growing market for lead-free hunting ammunition – for example with our performance-optimised GECO STAR and ZERO bullets.
GECO is actively involved in competitive sports
The constant exchange of expertise with associations such as the IPSC (International Practical Shooting Confederation), the DSB (German Shooting Federation) and the BDS (German Sport Shooters' Association) underlines our technical relevance – from the training hall to the world championship stage.
GECO is particularly prominent in the trendy, dynamic field of shooting sports: we regularly support major international IPSC events, including world championships in Greece, Finland and the Czech Republic. Our international GECO team – consisting of ambitious top athletes from various countries – represents the brand with passion, precision and sporting class at the highest competitive level.
Product worlds - Hunting ammunition
GECO STAR
Characteristics |
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| Best Use Cases |
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Lead-free, deep penetration, especially gentle on meat |
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| Universal on standard distances, great for larger game and dynamic hunting |
GECO ZERO
Characteristics |
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| Best Use Cases |
|---|---|---|---|---|
Lead-free, high energy transfer, advanced core-jacket design |
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| Versatile, ideal for light game and stalking |
GECO EXPRESS
Characteristics |
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| Best Use Cases |
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Flat trajectory, maximum instant effect |
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| Longer distances, perfect for demanding stand hunts |
GECO PLUS
Characteristics |
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| Best Use Cases |
|---|---|---|---|---|
Bonded core, high penetration & retained mass |
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| Ideal for driven and movement hunts on strong game |
GECO SOFTPOINT
Characteristics |
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| Best Use Cases |
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Classic soft-point, proven, good expansion |
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| The classic all-rounder, balanced and reliable in all scenarios |
Product worlds - Sporting ammunition
GECO HEXAGON – High-precision competition ammunition with aerodynamic hollow-point bullet.
GECO TARGET FMJ – Full metal jacket bullet for precise training and challenging competitions with high cost-effectiveness.
GECO TARGET HP – Hollow point training ammunition with stable trajectory, reliable precision and consistent point of impact.
GECO DTX – Robust, cost-effective training ammunition – ideal for high shot counts, e.g. for IPSC use.
Product worlds – Reloading
GECO cases – Dimensionally stable, durable and reusable multiple times for precise cartridge production.
GECO bullets – Versatile, from partial jacket to hollow point boat tail to lead-free variants – everything for your chosen form of hunting and sporting discipline.
Lots of GECO added value on digital channels
Our online platforms provide reliable ballistics and reloading data, practical tutorials (#YoungHuntersGuide), concise FAQs, personal experiences, inspiring videos and fascinating profiles of successful IPSC shooters – all accompanied by an active and informative presence on social media, such as Instagram and YouTube.
Website highlights
Products: Hunting & sports clearly structured
Services & downloads: FAQ, ballistic data, reloading information, our comprehensive catalogues with all products and a separate IPSC section
Blog: Practical tests, experience reports, product comparisons
GECO World: Stories, commitment, partner events and even game recipes for social community activities
For dealers: Contact details, materials, media packages (RWS GmbH), etc.
Trust through performance – that's what users rely on:
‘GECO for 15 years. Never a malfunction, never a failure.’
‘My first hunt with STAR was a bull's eye – clean and safe.’
‘In IPSC, every millisecond counts. GECO works.’
Why GECO?
- Almost 140 years of experience – and more innovative than ever
- Available in specialist shops – and just a click away online
- Technologically advanced – and very close to the hunting and sporting community
- Ideal for beginners – and perfect for training, hunting and competition
[TO THE PRODUCTS] [GECO HISTORY] [IPSC WORLD] [HUNTING WORLD]
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ABOUT US
NEW LOOK, TRADITIONAL FEEL
GECO has epitomised innovative development and growth since the company was founded by Gustav Genschow back in 1887. What began as a wholesaler for firearms and ammunition quickly evolved into a flourishing business. Today, GECO ammunition is manufactured according to the strictest quality controls at sites in Germany, Switzerland, Sweden and Hungary.
Our patron, Genschow, would no doubt be proud – and rightly so. His guiding principle of “quality products in the service of hunting and sport” remains firmly embedded in the brand’s DNA. GECO is the brand that inspires and gives confidence to both young and experienced hunters and marksmen.
GECO - Where excitement starts!
A MORE THAN 130 YEARS OLD START-UP
THE HISTORY
25 August 1887: Founding of the firm Gustav Genschow & Co. based on the guiding principle of “delivering exclusively to retailers”. Founder is the eponymous Gustav Genschow from Stralsund
1899: Investment in Durlach-based weapons and ammunition factory in Baden, Germany
1903: Acquisition of Durlach-based Zündhütchen- und Patronenfabrik GmbH
1906: Merger of the two companies into the firm Gustav Genschow & Co. and formation of the first establishment in Cologne.
1912: A subsidiary is founded in Vienna for exports to Austria-Hungary and the Balkans.
1921: A new branch is opened in Königsberg, along with sales departments in Frankfurt and Nuremberg.
1924: The small-calibre weapon manufacturing division of Deutsche Werke AG is taken over – export successes, including to South America, use by the police.
1927/28: Cooperation with RWS/Dynamit AG (Nuremberg); joint production of ammunition in Fürth/Stadeln and Nuremberg.
1940: Death of the company’s founder, Gustav Genschow
1952: Resumption of production of hunting and sports ammunition (airgun pellets, shotgun shells; from 1957 pistols/revolvers as well)
1963: Transfer of ownership in all factory facilities owned by Genschow & Co. AG to Sprengstoff- und Munitionsfabrik Dynamit Nobel AG
1966/67: Merger of the GECO, Rottweil and RWS brands under the umbrella Dynamit Nobel AG
1972: Relocation of the company headquarters from Durlach to Fürth/Stadeln.
2002: Acquisition of Dynamit Nobel AG by the Swiss technology group RUAG.
2022: Beretta Holding acquires 100% of the RUAG Ammotec Group – GECO is now the No. 1 ammunition brand in Germany
Today: GECO offers globally proven hunting and sporting ammunition – reliable quality at a fair price.
WHERE EXCITEMENT STARTS
